We take inspiration from the world of art to help you organize and operate your business. We start by looking through the lens of ‘contrast’.
Definition: CONTRAST | noun
Art: Difference in quality between two art elements. The greater the contrast, the more something stands out.
Business: Where you stand out from others and call attention to yourself.
Find contrast by getting clear on how you are different from your competition. Pinpoint your unique attributes. Define how they benefit a client? Outline why they make good business sense.
Then grab your lab coat and test your hypothesis. Get feedback from those outside your organization - clients, experts, discerning minds.
Does your approach resonate? Or, does it confuse or fall flat?
Is it a solid business differentiator? Or, seen as a gimmick?
Why would they choose you over others?
Clients want to be a part of something special - they want to believe they have chosen the best for themselves. Through contrast, you will separate yourself from the crowd and shine bright in your client’s eyes.
“What if we designed our organizations with the same thought and consideration an artist does to create a piece of work?” - WORK IS ART author Jane Walton